- Don’t believe everything you hear about the sad state of young investors. The reality? Most are far more likely to be automatically saving for retirement in an age-appropriate, professionally managed investment, like a target-date fund, than to be day-trading meme stocks.
- Disengagement is far more common than excessive engagement. The typical young investor is doing nothing to their portfolio virtually all of the time—they’re not logging into their accounts, exploring speculative investments, or trading. And that’s okay. This means the composition of their portfolios is often the result of defaults and automatic enrollment in professionally managed solutions rather than risky speculation.
- Flying under the radar? Two generational differences have drawn little attention but bode well for the future: Millennial and Gen Z investors at Vanguard are more likely to invest in ETFs and trade less frequently than older generations.10 The tried-and-true approach of buying and holding a low-cost, diversified portfolio remains alive and well for millions of young people.
Source
1 See FINRA’s Investors in the United States: The Changing Landscape (2022).
2 Data are from Vanguard’s Investor Identity Survey of 5,995 U.S.-based Vanguard individual investors and 401(k) participants, conducted in November 2024 and January 2025.
3 See Brad M. Barber and Terrance Odean’s Trading Is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. The Journal of Finance Vol. 55, No. 2 (April 2000): 773–806.
4 See Vanguard’s Principles for Investing Success, calculated from Figure 6 on page 14 (2024). This hypothetical illustration does not represent the return on any particular investment and the rate is not guaranteed.
5 See FINRA’s Investors in the United States: The Changing Landscape (2022).
6 Datadrawn from Vanguard’s How America Invests, 2020.
7 See Vanguard’s Improving retirement outcomes by default: The case for an IRA QDIA (2024).
8 Data drawn from Vanguard’s How America Saves 2006 and How America Saves 2025.
9 See the U.S. Bureau of Labor Statistics’ Consumer Expenditure Survey, (2024).
10 Vanguard analysis of approximately 7 million individual investors with accounts at Vanguard, as of December 31, 2022.
Notes:
All investing is subject to risk, including the possible loss of the money you invest.
Diversification does not ensure a profit or protect against a loss.
There is no guarantee that any particular asset allocation or mix of funds will meet your investment objectives or provide you with a given level of income.
Investments in target-date funds are subject to the risks of their underlying funds. The year in the fund name refers to the approximate year (the target date) when an investor in the fund would retire and leave the workforce. The fund will gradually shift its emphasis from more aggressive investments to more conservative ones based on its target date. An investment in target-date funds is not guaranteed at any time, including on or after the target date.